Gynecomastia Marketing Gimmicks – So Buyer Beware!

Gynecomastia marketing gimmicks are seen even on “The Doctors” TV show. The Doctor’s recently aired an episode featuring a gynecomastia patient who had a BodyTite treatment for male breast reduction. BodyTite is a duel treatment combining liposuction with radiofrequency energy that melts fat and tightens skin at the same time. Liposuction and radio-frequency will not solve your gynecomastia condition. The treatment of male breast enlargement is gynecomastia surgery with fat and gland reduction.

Marketing Gimmicks to treat Gynecomastia Pills

There are many gimmicks out there in the public who promise many things only to take your money. Some of the most common are pill supplements that are sold online, such as “Gynexin and Gynectrol” are gynecomastia pills that can reduce fat but not the breast gland. These gynecomastia pills are sold as gynecomastia busters! These are just a few supplements mentioned.

Different Liposuction Devices

There are many different types of liposuction, such as; tumescent liposuction, ultrasound, Vaser, or other laser-assisted devices, and each has multiple catchy names. Intensive marketing has inflated claims that make for a lot of confusion for potential patients trying to figure out what treatment would be best for them. Liposuction and these devices are the “gold standard” for removing fat from any place on the body, including the chest if it is pseudogynecomastia. However, it will not remove the gynecomastia breast gland tissue.

Miguel Delgado, M.D., stated that over 45% of his gynecomastia practice is revision surgery for men who have had their first surgery done by another surgeon. Many of these surgeons used liposuction alone and did not surgically remove the breast tissue. Breast tissue is too dense to be removed by liposuction effectively, no matter what is claimed. So, for true gynecomastia, the gland must be removed or reduced for an excellent outcome.

The Gold Standard for Gynecomastia Surgery

Liposuction with surgical excision remains the gold standard for gynecomastia treatment. For “true” gynecomastia, there are no shortcuts. However, patients who have “pseudogynecomastia,” which is male breast enlargement caused by fat alone, liposuction can be a good option.

Dr. Delgado uses a different technique for skin tightening that gives better results than radio-frequency devices. To contract the skin, he applies controlled heat directly to the underlying surface (subcutaneous tissue) to avoid surgical excision of loose skin. Also, the skin can be sutured higher in the chest for an internal lift. A secondary, peri-areolar lifting can be done in the two-stage procedure.

Choose Your Surgeon Wisely!

The surgeon performing liposuction is more important than the actual liposuction device. Regardless of the type of liposuction used, for “true gynecomastia,” surgical excision of the breast tissue is necessary.

Call today (415) 898-4161 for an appointment with Dr. Delgado, who is Board Certified in Plastic Surgery and has specialized in gynecomastia since 1989.


Dr. Delgado, MD is a world-recognized plastic surgeon and specialist in the treatment of male breast enlargement, also called gynecomastia. He has developed new techniques and owns and operates, which has become the largest gynecomastia forum in the world. Dr. Delgado holds the two most coveted credentials; the certification by the American Board of Plastic Surgery and membership in the American Society of Plastic Surgery.

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